Re:Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World

Re

Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World

2010 • 144 pages

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Re:Imagining Change provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. This new, expanded second edition includes even more examples from the front lines of social movements and links the reader with an online tool kit to help change the stories they care about most.

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