Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Strategic Brand Managment

Building, Measuring, and Managing Brand Equity

600 pages
Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Type: Physical Book

Pages: 600

Information: Fourth (4th) Edition, Fourth (4th) Edition, Fourth (4th) Edition, Fourth (4th) Edition, Fourth (4th) Edition, Fourth (4th) Edition, Fourth (4th) Edition, Fourth (4th) Edition, Fourth (4th) Edition, Fourth (4th) Edition, Fourth (4th) Edition

Release Date: Unknown

ISBN 10: 0273779419

ISBN 13: 9780273779414

Readers: 1

Country: United States of America