Television Secrets for Marketing Success
How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses
Includes capsules of experiences marketing products in addition to "writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials"--Jacket.
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