The Business of Being Social
A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin & YouTube for All Businesses
"The Business of Being Social is a step-by-step guide to using social media to grow both your business and brand. Full of international examples, covering every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and building a community."--Publisher description.
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