The Challenger sale
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Average rating3.5
15
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
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It reads like a self help book for businesses. Too much repetition, too much self aggrandizement, and generic hand wavy way of describing how to actually implement it. They present data with very little description of where it came from and they just expect you to believe them
