The Complete Idiot's Guide to Creating a Social Network

Get connected. The Complete Idiot's Guide® to Creating a Social Network takes reader through the technical aspects of creating a successful site - and addresses the responsibilities involved in running one. ? Covers how to build and maintain a website through a white label service such as GroupSite or Ning, and by using customized software for creating one's own network ? Addresses such issues as privacy, authenticity, fostering participation, quality versus quantity, moral and ethical guidelines, and much more ? Americans now average more than six hours per month on social networks, with an active unique social network audience estimated to be from 149 million-up 29 percent from 2009 ? Ad revenue taken in by social networking sites is growing rapidly, and many people and companies are looking for ways to get in on this growth