The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash

The Customer-Funded Business

Start, Finance, or Grow Your Company with Your Customers' Cash

2014

Ratings1

Average rating5

15

Great book on various possible models to pick if you don't have access to funding right away (which is the case in Pakistan). It talks about 5 possible business models that can work in this mode which are not capital intensive (for example, you can't make a power plant like this, you need lots of capex upfront.)

Some key models discussed were: marketplaces (a la Airbnb), subscription businesses (like SaaS with monthly recurring revenue), service-to-product (think Netsol's journey to LeaseSoft), scarcity model (like Zara or Banana republic and all the Flash Sale sites), pay-in-advance models (think air ticketing, dropshipping, threadless)

The book is written by an academic but he does a good job of talked about 2 successes and 1 failure in each model and their causes.

December 22, 2016Report this review