The Gamer's Brain

Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX). In a nutshell, game UX is abotu considering the gamer's brain: understand human capabilities and limitations to anticipate how a game will be percieved, the emotions and motiviation it will elicit, and how players will interact with it. This book is designed to help readers identify the ingredients for succesful and engaging video games, empowering them to develop their own unique game reciepe more efficently.

Key Features:
- Provides a complete overview of how the brain works in a very accessible way.
- Provides a unique game UX framework, using numerous examples from released games.
- Covers design thinking, user research, analytics, and UX strategy.
- This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.