The Myth of the Rational Voter

“Altrusim and morality have a consumption cost like any other...“

There are two ways to look at Kaplan's work:
1. That this is a cynical work on political game theory that predicts the rise of Trump like figures.
2. That politcal economy, however unseemly, is a fascinating result of the electorate, politicians, media and so on attempting to navigate the fundamental irrational forces at work in democracy.

Ultimately, Kaplan's point is often that markets, both economic and behavioural, trump idealogy in terms of what motivates policies.