Ratings1
Average rating5
This is a book worth re-reading on a regular basis. Just like Shapiro's “Fad Surfing”, it seems so cynical - are they parody? Hard to say. Possibly.
Regardless, it's certainly a reality check. A palate cleanser.
Insightful - refreshing.
Clients often want solutions, but change is hard work (just like exercise and health) and will often readily take (settle for) a panacea, instead.
If you work as a consultant- you must add value.