The Revenge of Analog: Real Things and Why They Matter
Ratings2
Average rating3.5
15
Ratings2
Average rating3.5
A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.
David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.
Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life--and the robust future of the real world outside it.
Reviews with the most likes.
It's an interesting account of some analog technology that came back after the phase of digitization that started with the first computers in the 60's and 70's. My favorite chapters were the ones about the revenge of Vinyl and Moleskine notebooks. After music industry distribution went digital, culminating in music streaming services, there was a movement to get back to vinyl. Records pressing plants were restored and put into operation again.?? Moleskine started a designer trend towards nice and beautiful paper notebooks. Film directors helped the movement for analog film movies again, film producing factories were re-opened and it's possible to get new Polaroid and Instax cameras nowadays. It also touches on board games, meditation sessions in the workplace, high-end analogue wristwatches, print books: all things that are contrasting with the digital environment we live in today. The author praises these analog experiences, reasoning on why we need them more than ever and points out these markets tend to grow even more. Sometimes I found the tone of the arguments too geared towards consumerism and these non-digital options just creating a market for wealthier people to consume more things. I've been reading digital books for years and I don't plan on going back to paper books (the irony of reading a book about non-digital things in an e-reader).
