THE SEARCH - How Google and Its Rivals Rewrote the Rules of Business and Transfo

This book "offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest." -- book jacket.