The surprising solution

"Bruce Piasecki's underlying theme in The Surprising Solution—that business can and will lead our society into this new and better world—is right on target. In this new frontier, sustainability and innovation are inextricably linked and are the only two guarantors of long-term corporate success and profitability."Vance D. Bell | Chairman and CEO, Shaw Industries Group, Inc.The world today is more swift, more severe... and has never been more full of opportunity.The rapid wave of change is sweeping outdated strategies away quicker than ever before, but those who can get in front of this wave will achieve untold success and customer loyalty. And the solution for how to get in front of this wave is as inspiring as it is surprising.The Surprising Solution describes the revolution in business in which the corporations that can best address environmental and social issues by creating superior products will thrive and profit in this new world. Discover how to take hold of this vital new force in business and improve both the world and your bottom line at the same time.Going green is no longer something businesses just do for good PR...it's the most important and revolutionary factor driving the incredible success of businesses that are a part of the movement, and hurting those that are falling behind.PRAISE FOR THE SURPRISING SOLUTION"The Surprising Solution is a must-read during this time of economic turmoil."Steve Percy | Former CEO of BP America and Coordinating Lead Author of the Millennium Ecosystem Assessment"This book should be read by all consumers and social and business leaders concerned about this new century. Bruce Piasecki writes in an engaging and readable style about items of consequence to your life and firm."Frank Boren | Former CEO of the Nature Conservancy, Former ARCO Board Member, and Founder of Sustainable Conservation"Read this book and learn how today's business leaders are innovating, growing, and enhancing the economic performance of their companies while building long-term social, environmental, and moral capital for their shareholders."Tyler J. Elm | Operating Partner, 2Degrees Capital Partners"Read Bruce Piasecki's The Surprising Solution for your future, your family, and financial health."Jay Whitehead | Editor and Publisher, CRO magazine"An eye-opener."Charles Osgood