The User Experience Team of One

Like with [b:INSPIRED: How to Create Tech Products Customers Love 36645100 INSPIRED How to Create Tech Products Customers Love Marty Cagan https://images.gr-assets.com/books/1511403934s/36645100.jpg 3361249], this isn't the kind of book I'm just going to recommend to everyone but it's very, very solid and actionable for people who are passionate about content strategy and user experience. I plan to use many of the tactics in here to get more done and expand my UX wheelhouse.

Was on my shelf for quite a long time, a very good book for anyone having to do all the UX work in a company, be it a big structure or a startup. This book does a very good job at giving you some tools you can use to start doing a great job and some basis on which you can evolve later. Especially useful for people in startups where you have to do a lot of things in a short span of time. And really important for anyone starting into the UX field.

This is my #1 recommended book for anyone who is a solo consultant, esp working with startups or consultancy where you're dealing with lots of different projects/clients. It's one of the few books on ux that covers the widest range of miracles you will perform as a solo uxer. No BS - this book is both practical (gives you step by step how tos) and tactical (helps you understand the why's). This is the one book I constantly picked up over and over and over again earlier on in my career whenever I needed inspiration, needed a reminder about how to do something, or was unsure and needed a plan to tackle a problem fast.

The beginning of the book is aimed at people who are new to the field of UX overall. The next big portion is a collection of UX methods. I liked the part about evangelism - however, I wished it would discuss common challenges way more in depth.
That said, it's still 4 stars for me, as I am going to recommend this to UX designers fresh in the field, especially in markets with low UX maturity.