Tribes

Comment créer, mener, inspirer un tribu ? C'est de cette question que traite ce petit livre de Seth Godin, expliquant en profondeur les changements qui ont secoués les dernières années dans la vision tant marketing, produit ou même dans la transmission des idées. On en retire énormément d'idées constructives poussant à l'action, tout en n'étant pas un ensemble de checklist vide de sens et d'intérêt. Du très bon Seth Godin, encore :)

“Human beings can't help it: we need to belong.”

A nice one to finish off a poor second half of 2015 on the reading front. I may have missed the initial wave of shock Godin's book sent through the masses of onlookers, finger pointers, and CEOs who were trembling at the news of their workers venturing through such text; but I feel it just as strongly as anyone did in 2008.

The lesson to learn here is simple: everyone has choice to become a leader (an archetypal leader, one who exhibits type-A confidence, charisma and business acumen, for example, is one who isn't born such a way. They've simply made a choice) And the tribe you lead can be small, or big. It doesn't matter. A true leader rises from the likes of a heretic who employs the confidence few do in order to bring observations and visionary ideas to the sheepwalking amongst them.

Part self-confidence booster, part anti-Christ to modern day corporation philosophy, I'd recommend Tribes anyone who believes in the power of the small, and the potential of the unexpected.