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This is the least scientific book I've read in a long time. It perpetuates the left/right brain myth, makes pseudoscientific claims, makes illogical arguments (splitting “persona” into “per sona” without a evidence-based reason and then claiming that because of such a split, a person's personality “persona” is made of their “per” voice “sona”!) and IT HAS NO CITATIONS even though it drops names of experts and inserts lots of fancy quotes from literature. I found it among the pre-loved books in my university and I'm glad to shred it today.