Yes!: 50 Scientifically Proven Ways to Be Persuasive

From the time I discovered How to Win Friends and Influence People, I've been interested in learning about the power of persuasion. How to ethically make someone agree with you. Whether or not any of the techniques are put into place, this is an interesting book for anyone interested in psychology. It discusses things like why some PSAs have the opposite results than the ones intended – more litterers, more energy use, more natural resources stolen – why post-it notes really get people's attention and cooperation, and why restaurants should ditch their baskets of mints if they want bigger tips for their servers. Fun read and I tortured my husband by sharing many tidbits!