yann
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Business

Startup: A Silicon Valley Adventure
eBoys
The New New Thing: A Silicon Valley Story
The Inmates Are Running the Asylum
The Halo Effect
My life in advertising ; Scientific advertising
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
How to Win at the Sport of Business: If I Can Do It, You Can Do It
Tested Advertising Methods
Positioning
The Founder's Dilemmas
To Sell is Human
Switch: How to Change Things When Change Is Hard
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Envisioning Information
Nice girls don't get the corner office
Only the Paranoid Survive. Lessons from the CEO of INTEL Corporation