My life in advertising ; Scientific advertising

My life in advertising ; Scientific advertising

By
Claude C. Hopkins
Claude C. Hopkins
1966 • 318 pages

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This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).

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Claude C. Hopkins (1866-1932)
Claude C. Hopkins (1866-1932)

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