Predictably Irrational
The Hidden Forces That Shape Our Decisions
Ratings120
Average rating4.1
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
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A look into what motivates us and how our hidden desires contribute to our behavior.
A look into what motivates us and how our hidden desires contribute to our behavior.
Predictably Irrational informs how ignorant we are about our irrational behaviors through stories and experiments. The ingenuity of the experiments, and the mere knowledge that the author himself is the one (of the many) who conducted them made the book much more enjoyable. Definitely the book to read if you want to feel smarter.
