100 Things Every Designer Needs to Know about People

Good book with lots of interesting facts. I especially like the ‘Takeaways' box at the end of each one of the 100 Things. In these boxes, the author gives advice on how to use what she said on that topic but relates it to the web design area (which is great, so you don't have that feeling: ‘yeah... this is great and all, but how does it relate to me doing websites and making people like them?').

All in all, I recommend reading it, even if you only end up using the knowledge you gathered from it to impress at dinner conversations with random interesting facts.

Quite an heavy read but really interesting with a lot of insights about people behavior, expectations,... The book also attacks some often uses design instructions proven to be wrong through several data, survey, scientific studies,... Overal an interesting read.

It was...good...I think for me fell a little into the ‘just in case' category of information (instead of just-in-time)...so that left me bookmarking a lot in my brain for ‘remember this when you're working on that project that requires you to assign people into teams of varying sizes' or things along those lines.

Less ‘design' focused and more life focused. In terms of ‘design' it seemed like design was being used in the much broader sense; experience design (I went into this assuming it would be about graphic / user interface design), so having more of an open mind to what design actually is will help yield more fruit from the book.

So...I think i'll return to it as a reference! Nicely researched and well supported with wonderful scientific research! Design aside I never get bored reading all the cool ways scientists test things (reminded me a little of thinking fast and slow / freakonomics)