100 Things Every Designer Needs to Know about People
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Average rating3.9
Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel.
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Quite an heavy read but really interesting with a lot of insights about people behavior, expectations,... The book also attacks some often uses design instructions proven to be wrong through several data, survey, scientific studies,... Overal an interesting read.
It was...good...I think for me fell a little into the ‘just in case' category of information (instead of just-in-time)...so that left me bookmarking a lot in my brain for ‘remember this when you're working on that project that requires you to assign people into teams of varying sizes' or things along those lines.
Less ‘design' focused and more life focused. In terms of ‘design' it seemed like design was being used in the much broader sense; experience design (I went into this assuming it would be about graphic / user interface design), so having more of an open mind to what design actually is will help yield more fruit from the book.
So...I think i'll return to it as a reference! Nicely researched and well supported with wonderful scientific research! Design aside I never get bored reading all the cool ways scientists test things (reminded me a little of thinking fast and slow / freakonomics)
There are many interesting concepts in this book though some of them are a little bit basic. So if you know generally about design principles you won't learn much new.
