Advertising and Promotion
An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective
Publisher: McGraw-Hill
Type: Physical Book
Language: English
Pages: 779
Information: 6th Edition
Release Date: 1997-10-01
ISBN 10: 0072536764
ISBN 13: 9780072536768
Readers: 1
Country: United States of America