Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion

An Integrated Marketing Communications Perspective

By
George E. Belch
George E. Belch
1997 • 779 pages

List

55 books

Business

briansuhr
Brian Suhr
Advertising and Promotion: An Integrated Marketing Communications Perspective
Best Business Practices for Photographers
Financial Statements
Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing
How to Win Friends and Influence People

List

14 books

Marketing

briansuhr
Brian Suhr
Advertising and Promotion: An Integrated Marketing Communications Perspective
The Copywriter's Handbook
Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing
Ogilvy on Advertising
Logo Design Love
Designing Brand Identity