Blue Ocean Strategy

How to open up new competitor-free environments (‘Blue Oceans') for your brands. Convincing.

Another book required for work which I also didn't care for. The first part set up the concepts, which is what I required for the project at work, the rest just kept going on and repeating the concepts, ugh!

I was gifted a hardcover copy, and purchased a Kindle edition, so I could gift the hard cover.

Noioso