Blue Ocean Strategy
Ratings32
Average rating3.4
15
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
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How to open up new competitor-free environments (‘Blue Oceans') for your brands. Convincing.
Another book required for work which I also didn't care for. The first part set up the concepts, which is what I required for the project at work, the rest just kept going on and repeating the concepts, ugh!
John WilkerSupporter
I was gifted a hardcover copy, and purchased a Kindle edition, so I could gift the hard cover.
