Permission Marketing

Regardless of the fact this book was written over a decade ago, the ideas hold strong. As I started to plan how I'd like to do business in this world of interruption marketing, I came upon the idea of establishing relationships instead of casting a huge net with annoying tactics. Finding this in Seth Godin's vast library has pushed it to a whole new level.

I've been reading Seth Godin's blogs, and even some other books for many years now. Never have I been in a position to actually utilize the info, but at the same time it was useful to apply to many other situations in life, and that's why now, when I need him most, he is the first guy I go to for information on how to run a successful business.

It's unreal how Seth wrote this book more than 20 years ago. And most of it is still relevant. A must-have.