Marketing 48 books by Gabrielle

Human-Centered Communication: A Business Case Against Digital Pollution

ByStephen Pacinelli, Ethan Beute, Ethan Beute

1 Reader

The Catalyst

ByJonah Berger

2020 • 17 Readers • 288 pages • 3.7

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

ByRaja Rajamannar

1 Reader

Marketing Rebellion: The Most Human Company Wins

ByMark W. Schaefer

1 Reader

Humanizing B2B

ByPaul Cash, James Trezona

1 Reader

Influence Is Your Superpower

ByZoe Chance

2022 • 6 Readers • 304 pages

Blue Ocean Strategy

ByW. Chan Kim,Renée Mauborgne

1994 • 74 Readers • 240 pages • 3.3

Exactly What to Say

ByPhil M. Jones

2017 • 17 Readers • 148 pages • 3.6

Winfluence: Reframing Influencer Marketing to Ignite Your Brand

ByJason Falls

1 Reader

The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life

ByDustin S. Klein, Randy Wood, Howard Brodsky

1 Reader

The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share

ByDan Gingiss

1 Reader

The 1-Page Marketing Plan

ByAllan Dib

2021 • 28 Readers • 240 pages • 3.4

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

ByJohn Ruhlin

1 Reader

The Influence Mindset: The Art & Science of Getting People to Choose You

ByChristian Hansen

1 Reader

Integrated Marketing Communications: Putting It Together & Making It Work

ByDon E. Schultz, Stanley I. Tannenbaum

1 Reader

Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

ByDavid R. Bell

1 Reader

The Practice of Management

ByPeter F. Drucker

1954 • 3 Readers

Full Circle Marketing

ByWayne Mullins, Wayne Mullins

1 Reader

Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy

ByPatrick Schwerdtfeger

1 Reader

Adcult USA: The Triumph of Advertising in American Culture

ByJames B. Twitchell

2 Readers • 2

Consumer Behavior: Building Marketing Strategy by David L Mothersbaugh Associate Professor of Marketing, McGraw-Hill Education

ByDavid L. Mothersbaugh

1 Reader

Powering Content: Building a Nonstop Content Marketing Machine

ByLaura Busche

1 Reader

The Best Damn Web Marketing Checklist Period! 2.0

ByAndy Crestodina, Stoney deGeyter

1 Reader

Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation

ByJuanA-Catalina Rodriguez

1 Reader

The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing

ByKaren J. Marchetti

1 Reader

This is Marketing: You Can't Be Seen Until You Learn To See

BySeth Godin

5 Readers • 5

Brand Storytelling: Put Customers at the Heart of Your Brand Story

ByMiri Rodriguez

1 Reader

Digital Storytelling: The Rise of User-Generated Content

ByKaram Singh Sethi

1 Reader

The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

ByJoe Federer

1 Reader

3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business Into a Movement

ByMichelle Mazur

2 Readers

Tap: Unlocking the Mobile Economy

ByAnindya Ghose

1 Reader

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

ByRita Gunther McGrath

3 Readers

Brand Now: How to Stand Out in a Crowded, Distracted World

ByNick Westergaard

1 Reader

Generation Brand: Controlling Your Life-Brand for Likes, Loves and Career Advancement

ByIrina Soriano

1 Reader

Robots Make Bad Fundraisers: How Nonprofits Can Maintain the Heart in the Digital Age

BySteven Shattuck

1 Reader

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You: Use Content to Unleash Your Influence and Engage Those Who Matter to You

ByJohn Hall

1 Reader

From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations

ByDebbie Qaqish

1 Reader

The Age of Influence: The Power of Influencers to Elevate Your Brand

ByNeal Schaffer

2 Readers

RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes

ByCarla Johnson

2 Readers • 5

Lemon. How the advertising brain turned sour

ByOrlando Wood

1 Reader

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

ByDan S. Kennedy

3 Readers

Killing Marketing

ByJoe Pulizzi,Robert Rose

2013 • 2 Readers • 272 pages

Crisis Ready: Building an Invincible Brand in an Uncertain World

ByMelissa Agnes

1 Reader

Building a StoryBrand

ByDonald Miller

2017 • 43 Readers • 228 pages • 4.4

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

ByOliver Luckett,Michael J. Casey

2016 • 2 Readers

Permission Marketing

BySeth Godin

1999 • 23 Readers • 256 pages • 3.8

Give and Take: A Revolutionary Approach to Success

ByAdam M. Grant

2013 • 97 Readers • 321 pages • 4.2

Culture Built My Brand

ByMark Miller,Ted Vaughn

2 Readers

Marketing

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