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Common sense tips about things you find out on your own if you've been in the workforce for a while.
These are not rooted in scientific research but rather reflect common business practices commonly observed in the corporate world. The author even acknowledges that the topic of neuroscience is currently in vogue, suggesting that adding buzzwords like ‘cognitive' can attract attention. I obviously fell for this marketing ploy, which was the primary reason I decided to read the book.
It's probably somewhat useful for people fresh out of school.