Cashing in with Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Cashing in with Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Cashing in with Content

How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

By

David Meerman Scott

By

David Meerman Scott

2005 • 280 pages

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15

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