Catch the Unicorn

Denis Caron's “Catch the Unicorn” is an invaluable resource for authors looking to improve their book marketing skills. The book is organized into three parts, each of which offers a wealth of practical advice and actionable strategies that can be easily applied to any author's marketing efforts.

Part one of the book covers the basics of book marketing, including defining your target audience, understanding your competition, and building a strong author brand. Part two dives into specific marketing techniques, such as social media marketing, email marketing, and paid advertising. Part three focuses on more advanced topics, such as launching your book and measuring your marketing success.

Throughout the book, Caron writes in a clear and concise style, with many real-world examples and case studies to illustrate his points. He also includes practical exercises and checklists at the end of each chapter to help readers apply the concepts to their own marketing efforts.

As a publisher, co-author, and editor, I found “Catch the Unicorn” to be an incredibly useful resource. The book is well-organized and easy to navigate, and the advice is both practical and actionable. Whether you're new to book marketing or looking to improve your existing strategies, “Catch the Unicorn” is a must-read for any author looking to reach a wider audience.

Overall, I highly recommend “Catch the Unicorn” to any author looking to demystify the often-confusing world of book marketing and take their marketing efforts to the next level.