Ratings7
Average rating2.9
I good book for those intersted in content strategy and wondering what it's all about. it's a bit outdated now. I've heard she's working on a new edition. I'm looking forward to that.
A solid introduction to the world of content strategy that also acts as a comprehensive summary of the steps involved. This book was recommended to me by my manager as I got really stuck into the work during my first internship, and realised that there's much more to content marketing than just scheduling a campaign and copywriting.
Read the rest of my review and summary at my website life-of-karrot.com.