Content Strategy for the Web
Ratings7
Average rating2.9
15
Ratings7
Average rating2.9
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Reviews with the most likes.
I good book for those intersted in content strategy and wondering what it's all about. it's a bit outdated now. I've heard she's working on a new edition. I'm looking forward to that.
A solid introduction to the world of content strategy that also acts as a comprehensive summary of the steps involved. This book was recommended to me by my manager as I got really stuck into the work during my first internship, and realised that there's much more to content marketing than just scheduling a campaign and copywriting.
Read the rest of my review and summary at my website life-of-karrot.com.
