Everyone communicates, few connect

Pretty good, for a leadership book. Typical format and message but easy to follow and relate to.

If you want to communicate, you must connect. This involves being warm towards your audience. Knowing, believing in, and enjoying the message you want to convey. Be brief, be lighthearted and good natured. Repeat your message from various perspectives. Understand your listener, and speak to the place they are coming from; this is easier with fewer audience members.