Inspired
Ratings46
Average rating4
Why do some products make the leap to greatness while others don’t?
Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can’t do this, then it’s not worth building anything.
• How do you decide which product opportunities to pursue?
• How do you get evidence that the product you’re going to ask your engineering team to build will be successful?
• How do you identify the minimal possible product that will be successful?
• How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?
• How can you adapt Agile methods for commercial product environments?
Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You’ll find that there’s a very big difference between how the very best companies create products and all the rest.
Series
Featured Series
1 released bookBuilding Products
Building Products is a 1-book series first released in 2008 with contributions by Marty Cagan and Martina Lauchengco.
Reviews
Popular Reviews
Reviews with the most likes.
Solid book with a cruddy title. This isn't the kind of book I'm going to recommend to most people looking for good reads, but for anyone in marketing or product, this one is excellent.
This book could have been named: “Product Management: The Manual.”
It features listicles among listicles of best practices in the field. What it doesn't feature is a list of vivid examples that could have illustrated those examples. Or any sort of compelling narrative, really. It is also a particularly opinionated book; however, the author has the experience to back those opinions even though some didn't age particularly well.
Those minor points shouldn't prevent you from picking up this book. Truth be told, I wish I had read that book much earlier in my career as the blueprints are insightful and invite the reader to explore and learn more about those. It is also a fantastic book to share with colleagues; it will help them understand how transformative an excellent Product Management practice is.
This is an excellent book and, at least for me, one that merits reading over and over again. It's taken me several months to finish and that's because when I was half-way through I decided to start over to better understand the concepts. I'm planning to go over it again to refresh the concepts. Full of practicable advice.
