Just Start

As the authors state in Chapter Six “how is this different from ready, aim, fire.” The authors answer that it's more about aim and fire. They then spend an inordinate amount of time trying to convince you that this is something new. It's not.

The basic premise is that you can plan but you have to use what you have at hand to take action. Not a bad premise but many better books have already been written along this same arc.

The authors also have a word mashup of creation and action or “creaction” as their hook. To me it is unwieldy and a failed gimmick. The best story in the book is in the beginning about how “The Black Eyed Peas” formed a band, read that and you will have gotten the best parts.