Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Marketing As Strategy

Understanding the CEO's Agenda for Driving Growth and Innovation

2004
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Type: Physical Book

Information: 1st, First Edition

Release Date: 2004-05-01

ISBN 10: 1591392101

ISBN 13: 9781591392101

Country: United States of America