Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Marketing As Strategy

Understanding the CEO's Agenda for Driving Growth and Innovation

By
Nirmalya Kumar
Nirmalya Kumar
2004

List

31 books

Business

rajeshpabari
Rajesh Pabari
Smartest Guys in the Room The Amazing Rise and Scandalous Fall of Enron
Innovation and the Future Proof Bank: A Practical Guide to Doing Different Business-As-Usual
Hardball
Workforce of One: Revolutionizing Talent Management Through Customization
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life