OKRs: The Simple Idea that Drives 10x Growth
Ratings37
Average rating3.5
"The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. With a foreword by Larry Page, and contributions from Bono and Bill Gates. Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. In 1999, legendary venture capitalist John Doerr invested $11.8 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top- priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations."--Publisher's description
Reviews with the most likes.
Applicable, but not highly applicable, to small businesses with one or a few people. The takeaway can be established as: “Set realistic goals, measure them appropriately, and be diligent and public about it.”
This is an excellent start for anyone considering starting to implement OKRs.
Most sane literature I have read on OKRs with excellent case studies.
Critical reading for modern, fast growing companies, probably for all companies really.