Midge Ure is one of the most successful and innovative musicians of the last 25 years. With his band Ultravox, Midge consistently combined massive popular chart success with crediblitly, influence and respect. On 25 November 1984, Midge spearheaded one of pop music's most historic events when 36 artists, collectively known as Band Aid, recorded 'Do They Know It's Christmas?', a song Midge had written with Bob Geldof in response to the famine in Ethiopia. Produced by Midge, the single sold over 3 million copies in the UK and led to Live Aid, the 1985 concert which featured the world's greatest music acts and raised millions for charity. In 2004, 'Do They Know It's Christmas?' was back at the top of the charts and in 2005 a global audience watched the world's biggest artists at the Live 8 concerts. In this fully updated edition, Midge Ure candidly gives his side of the story of Band Aid, Live Aid and Live 8 and talks honestly about his rise to fame and his collaborations with some of the greatest figures in music. If I Was... is a true testament to the talent and energy of a man who remains as vibrant today as when he first set out to become a musician twenty years ago.
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