Minecraft

Minecraft had one of the fastest rises in popularity of any game in history. The meteoric rise, as well as the team behind the phenomenon was always a mystery to me. The marketing strategy used for propagating Minecraft was one of the most interesting parts of this – as that was how I learned about it initially as well. Rather than hiring a PR company, people would upload videos of their creations to Youtube, acting as both a way to learn about the game and as avenue for players to show off and build reputation.