Minecraft

Minecraft had one of the fastest rises in popularity of any game in history. The meteoric rise, as well as the team behind the phenomenon was always a mystery to me. The marketing strategy used for propagating Minecraft was one of the most interesting parts of this – as that was how I learned about it initially as well. Rather than hiring a PR company, people would upload videos of their creations to Youtube, acting as both a way to learn about the game and as avenue for players to show off and build reputation.

Minecraft had one of the fastest rises in popularity of any game in history. The meteoric rise, as well as the team behind the phenomenon was always a mystery to me. The marketing strategy used for propagating Minecraft was one of the most interesting parts of this – as that was how I learned about it initially as well. Rather than hiring a PR company, people would upload videos of their creations to Youtube, acting as both a way to learn about the game and as avenue for players to show off and build reputation.