Minecraft
Ratings4
Average rating2.9
Three years ago, 32-year-old Markus "Notch" Persson of Stockholm was an unknown and bored computer programmer. Today, he is a multi-millionaire international icon. Minecraft, the "virtual Lego" game Markus crafted in his free time, has become one of the most talked about activities since Tetris. Talked about by tens of millions of people, in fact.It is the story of unlikely success, fast money, and the power of digital technology to rattle an empire. And it is about creation, exclusion, and the feeling of not fitting in. Here Markus opens up for the first time about his life. About his old Lego-filled desk at school. About the first computer his father brought home one day. But also about growing up in a family marked by drug abuse and conflict.But above all it is the story of the fine line between seeming misfit and creative madman, and the birth of a tech visionary. "Minecraft: The Unlikely Tale of Markus "Notch" Persson and the Game that Changed Everything"is a Cinderella story for the Internet age."
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Minecraft had one of the fastest rises in popularity of any game in history. The meteoric rise, as well as the team behind the phenomenon was always a mystery to me. The marketing strategy used for propagating Minecraft was one of the most interesting parts of this – as that was how I learned about it initially as well. Rather than hiring a PR company, people would upload videos of their creations to Youtube, acting as both a way to learn about the game and as avenue for players to show off and build reputation.
Minecraft had one of the fastest rises in popularity of any game in history. The meteoric rise, as well as the team behind the phenomenon was always a mystery to me. The marketing strategy used for propagating Minecraft was one of the most interesting parts of this – as that was how I learned about it initially as well. Rather than hiring a PR company, people would upload videos of their creations to Youtube, acting as both a way to learn about the game and as avenue for players to show off and build reputation.
