More Than a Motorcycle
The Leadership Journey at Harley-Davidson
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"More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-and-control" culture to an open, participative learning environment.".
"Teerlink and Ozley deliver three fundamental messages: people are a company's only sustainable competitive advantage; there is no "quick fix" to effect lasting, beneficial organizational change; and leadership is not a person, but a process to which everyone must contribute."--BOOK JACKET.
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Very interesting case study of a major change initiative at Harley-Davidson. These are the types of leadership “texts” that I like to read. First off, the book does not try to be the “one-size-fits-all” cookbook that many texts do. The authors recognize that while many of these initiatives worked at Harley, they mail fail at other organizations.
Additionally, it is nice to see a pair of authors give the reason an initiative was selected, what went well and what failed, and what the end result was.
A well-written text that is easy to read, “More Than a Motorcycle” is in the same category of “advice texts” as “Nuts!” and “Guts!” (by Kevin and Jackie Freiberg on the successes of Southwest Airlines).
