Predictably Irrational

This was a pretty interesting book, interesting enough to finish, but maybe not so much that I read it to the exclusion of all else. Regardless, I learned some cool things about how irrational we all are. Things like the effect of a thing's price on our decision to buy it or determine its effectiveness... the influence of arousal on decision-making (careful there!)... overvaluing possessions... the effect of expectations... and our propensity to cheat when the option is available to us. The author details many little experiments that he and his colleagues used to bolster his conclusions and I was amused at how many of them involved beer in some fashion. Clearly he's a smart man.