Shoe Dog Young Readers Edition
Ratings3
Average rating4
15
Ratings3
Average rating4
"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--
Reviews with the most likes.
One of the best business stories I've come across.
Whether you're a fan of Nike or not, the journey of its creation, as narrated by the founder himself, is truly one-of-a-kind.
Phil Knight's honesty shines through as he takes us on a rollercoaster ride from the humble beginnings (OK, OK, he had the advantage of his family's privileged status at the beginning) of Nike to its position as a global powerhouse.
What's refreshing is that he doesn't sugarcoat the narrative. He openly shares the ups, downs, mistakes, and not so ethical areas of the business.
This book doesn't follow the typical MBA playbook; it's a raw and authentic account of building a company, brand with purpose and meaning.
While you may try to find some valuable business and entrepreneurial lessons sprinkled throughout (he provides some at the end), even without them, it's simply a remarkable story.
