Ratings3
Average rating4
One of the best business stories I've come across.
Whether you're a fan of Nike or not, the journey of its creation, as narrated by the founder himself, is truly one-of-a-kind.
Phil Knight's honesty shines through as he takes us on a rollercoaster ride from the humble beginnings (OK, OK, he had the advantage of his family's privileged status at the beginning) of Nike to its position as a global powerhouse.
What's refreshing is that he doesn't sugarcoat the narrative. He openly shares the ups, downs, mistakes, and not so ethical areas of the business.
This book doesn't follow the typical MBA playbook; it's a raw and authentic account of building a company, brand with purpose and meaning.
While you may try to find some valuable business and entrepreneurial lessons sprinkled throughout (he provides some at the end), even without them, it's simply a remarkable story.