The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

By

Jean-Noël Kapferer,

Vincent Bastien

By

Jean-Noël Kapferer,

Vincent Bastien

2008 • 384 pages

List

3 books

Marketing

Siddhartha Golu

Cover 8

T2D3

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Cover 2

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