The Mind of the Market
Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics
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15
Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics
Ratings1
Average rating3
Bestselling author and psychologist Shermer explains how evolution shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.
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