The San Francisco Fallacy

This was a quick read that I enjoyed. Jonathan describes the start up experience in a way that I relate to closely, not least because I was there with him for at least three of his stories. The lessons that he lays out are understandable and jive many lean startup principles that have gained attention in recent years.

As an introduction to the ups and downs of startup and the sometimes brutal truth of what building a business requires I would recommend this book.