The Story Factor

This is more of a business/public speaking book, and not a very good one at that. Very little insight into storytelling, and could have been re-titled “How to Win Friends and Influence People by Telling Stories.”

I knew I was in trouble when on page 30 she made the factual error stating Heaven's Gate members believed Halley's Comet was their salvation (it was actually Hale-Bopp) and spelled Halley “Haley.”

There are much better books on storytelling and public speaking. This one missed the mark.